Compelling reason for converting your traditional HTML website to a WordPress website.
- Become Self-Sufficient – No longer do you need to send the most basic text changes to your designer or even have your designer add new pages for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new pages on your own.
- Mobile Responsiveness – No need to produce a second Web site just for mobile users. With the right WordPress themes and/or plugins, WordPress automatically recognizes if a person is viewing your site through a Web browser or mobile device and configures the content to be viewed appropriately on either. A responsive design is very important now that Google publicly announced in April 2015 that it would give mobile-optimized websites preferential treatment when serving up search results.
- Engage with Current Media – Easily add audio and video to posts and pages.
- Maximize Search Engine Optimization – The construction of WordPress blog code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Plus, with the right setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions.
- Search Engine Magnetism – As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index. New pages get indexed in hours or even MINUTES when you commit to adding new content over time.
- Improved Security – One of the subjects “against” WordPress or other blog software that use plugins (plugins are small add-on programs to enhance the capability of the blog software) is that hackers can break in to your Web site. But, the exact opposite is in fact true: If you have the right people involved in the setup of your WordPress installation, your blog site can be hacker-proofed even more securely than a traditional Web site. How can that be true? Because there is an actual process to “hardening” a WordPress installation. But, you just don’t hear designers or developers hacker-proofing traditional Web sites. See the difference?
- Increase Your Perceived Industry Authority – Making frequent posts and sharing your opinion on what’s happening in your industry offers so much more potential for establishing rapport with your audience than a traditional Web site could offer. Why such a difference? Because traditional Web sites just take too darn long to format. Even if you copy an existing page to create a new one, you still have to format all that content, upload it to the right directory, assign page permissions, add the page manually to navigation, etc. A WordPress blog will allow you to add new pages in as little as five seconds! Period! And, that page can be set to appear in navigation on every other page on on your entire Web site in the click of a button. You just can’t afford to spend that much time to make that many additions of content pages in such a short amount of time with a traditional Web site. That’s the difference.
- Automated Syndication – Blog posts can be automatically converted to RSS feeds and syndicated to blog directories and other peoples’ websites.
- Better Time Management – Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.
- Increased Functionality with Lower Cost – Thousands of pre-written programs called plugins can increase the functionality of your out-of-the-box blog software. (Like the Google Language Translator plugin I use to provide viewers the option to view your pages in any languages you choose.)
- Universal Platform – With the economy the way it is, designers and Internet marketing service providers are closing their doors and disappearing even more quickly than when I got started in this business in 1996. You’ve got to be careful these days. With traditional Web sites, very rarely will a new service provider agree to pick up where the old designer or developer left off. The result is that the new provider will want to charge you for starting from scratch. Conversely, almost anyone with basic PHP and MySQL experience can jump into your WordPress blog site project in a moments notice if something was to happen to the helper(s) that got your blog site setup for you in the first place.
- Safety – Add images and media by uploading to server from within your secret admin area instead of through traditional FTP and risking deleting important files or uploading to the wrong directories
- Freshness – Easily change your site layout and appearance by swapping themes. Great for temporary changes for holidays or seasons.
- Ease of Printing – Designers are notorious for creating Web sites that are too wide to print. With a simple plugin, all your WordPress blog site content can be easily printed in easy-to-read format…without creating duplicate “printable” versions of pages. No need for sacrificing screen view design just so that people can print the pages.
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